APTA Home Health, an Academy of the American Physical Therapy Association (APTA) offers great advertising options, whether you are interested in print or electronic, or a combination.
About Our Organization APTA Home Health is the professional association for physical therapists and physical therapist assistants who work in home health or community health settings. The Academy supports these professionals with continuing education, advocacy, clinical and management information and resources relevant to the home/community health settings.
Audience Demographics 2,500 PTs, PTAs & other PT professionals focused on practicing in the home care setting. Approximately 56% of APTA Home Health members work in management or administrative positions and 53% are clinical staff. In addition to our members, our electronic newsletter (“House Call”) is also distributed to additional 2,500 non‐member contacts, including lapsed members, home care agencies, and other home care‐related contacts. Total distribution for House Call is approximately 4,800.
Advertising Platforms:
The Quarterly Report
Print newsletter published 4 times annually. Available to all members in electronic format at all times via website. Distribution/Issue: 2,500 members and subscribers. Ads are full color.
Submission Deadlines:
Spring Issue - March 15th
Summer Issue - June 15th
Fall Issue - September 15th
Winter Issue - November 15th
Specifications
All advertisements for The Quarterly Report must be provided in high resolution .PDF or .EPS to the ad size specified below, in full color, by the issue deadline above.
Ad Size |
Dimensions (with borders) |
Single Issue Rate |
4-Issue Rate |
Full Page |
7 ½” wide x 9 ½” high |
$375 |
$337/Issue |
1/2 Page |
7 ½” wide x 4 ½” high (horizontal) OR 3 ½” wide x 9 ½” high (vertical) |
$250 |
$225/Issue |
1/4 Page |
7 ½” wide x 2” high (horizontal) OR 3 ½” wide x 4 ½” high (vertical) |
$175 |
$157/Issue |
Back Cover (By reservation) |
7 ½” wide x 4 ½” high |
$350 |
$315/Issue |
Website Banner Advertising
APTA Home Health banner ads are featured in the advertising space on the homepage of the APTA Home Health website. Banner advertisements are hyperlinked to the URL you provide for on‐click access. The Academy has approximately 2,500 members and an additional 2,300 non‐member users.
Banner Advertising Availability
Banner ads are monthly, available upon request. Ads rotate for 4 seconds and placement is on a first‐come first‐served basis.
Advertising Specifications
930 pixels (wide) x 220 pixels (high) PNG or JPEG. Note that individual banner ads “rotate” for 4 seconds each. Position in rotation is based upon order received. You’ll also provide us with a URL for active ad click.
SAMPLE SIZE
Pricing
Banner advertisements are $120 per month. 20% discount with pre‐payment if you commit to a banner ad for 12 months.
E-Housecalls Newsletter
Email newsletter with a distribution of approximately 4,800. Three advertising openings per issue, first‐come first‐served. Ad sections are 570 pixels Wide x 120 pixels High and submitted in a .jpg or .png format. Each ad is $250 per issue.
Submission Deadlines:
Mid-Winter Combined Sections Meeting (CSM), Week before CSM Issue - January 15th
Early spring Issue (Mid-March) - March 1st
Early Summer Issue (Mid-June) - June 1st
Mid Summer Issue (Mid-July) - July 1st
Late Summer Issue (Mid-August) - August 1st
Early Fall Issue (Mid-September) - September 1st
Late Fall Issue (Early December) - November 20th